BA harnesses Facebook to help Brits home for Olympics
28 May 2012 | by Daniel Farey-Jones
Jubilee". Follow Daniel Farey-Jones on Twitter @danfareyjones ...
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Burberry boosts 'fast fashion' approach with Jubilee campaign
29 May 2012 | by Nicola Clark
platforms including Facebook, Twitter, Google+, Instagram and Pinterest. The news follows the launch ... . Burberry continued its digital democratisation of fashion with its Tweetwalk , partnering with Twitter ... s Twitter followers saw its runway looks in advance of fashonistas in the front row. During the Tweetwalk ...
Cadbury takes another pop at popcorn market
28 May 2012 | by John Reynolds
the major supermarkets. Follow John Reynolds on Twitter @johnreynolds10 ...
Apple welcomes former Dixon boss with £36m 'golden hello'
28 May 2012 | by Nick Batten
, to "set an example" to others offered so-called fat-cat payments. Follow Nick Batten on Twitter ...
Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
Shearman on Twitter @Shearmans ...
Everything Everywhere and Stagecoach trial mobile contactless fares
25 May 2012 | by Sarah Shearman
that enables Orange phone users to control their oven remotely via text. Follow Sarah Shearman on Twitter ...
Are you suffering from a digital eating disorder?
25 May 2012 | by Nicola Clark
is Marketing's head of features. Follow her on Twitter: @nickykc. ...
NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
Last week, the NBA became the first major sports league in the world to top 5m Twitter followers. That figure is testament to the popularity of the North American basketball competition: more than 350 current ... 260m people follow it on Facebook and Twitter. However, basketball is still a comparative minnow ...
Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ... Twitter campaign. It is also looking to target emerging markets such as China through its global social ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
