iCrossing founder integrates SEO and social media for PR platform
22 Jul 2010 | by Jacob Mathias
Twitter and Facebook. More than 24,000 brands, including CNN, Coca-Cola, IBM and UPS, have used ...
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Children's Food Campaign spoofs Change4Life ads
11 Aug 2010 | by Gemma Charles
In the style of the mydavidcameron.com website, which sprang to fame in the run-up to the General Election, the group is giving visitors to its website the chance to add captions to doctored Change4Life ads. The Children's Food Campaign is promoting the new page via Twitter and has already gained ...
Digital Work: From brief to browser
13 May 2010
Streets. Instead, Tribal DDB created branded Facebook and Twitter accounts, as well as a Monopoly City ... of them online (using Yahoo! data and Twitter). The winner of the competition will receive a VIP ...
Profile: Anna Rafferty, managing director, Penguin Digital
13 May 2010 | by Andrew McCormick
following us on Twitter, for example, and that's their interaction with us. They might not come ...
Opinion: The Marketing Society Forum
05 May 2010 | by Staff
won't be checking Twitter for competition updates any time soon. Also, I'll bet you a pair of Brendan ...
Profile: In the name of the family
27 Apr 2010 | by John Reynolds
still has an eye for canny marketing, citing Red Bull, Coca-Cola, Comparethemarket.com and Audi ... Favourite ad: Comparethemarket.com ...
Andrew Walmsley on Digital: A little more conversation
21 Apr 2010 | by Andrew Walmsley
Those brands using Twitter to best effect have focused on genuinely connecting with consumers....The first status update on Twitter ('Just setting up my twttr') was sent by co-founder Jack Dorsey ... the statements; hardly 'one giant leap for a man'. Yet, while Twitter is often criticised for the trivial nature ... lots about Ashton Kutcher and Stephen 'I'm stuck in a lift' Fry on Twitter, and those celebrity brands ...
Andrew Walmsley on Digital: Timing is everything
14 Apr 2010 | by Andrew Walmsley
that was to transform the web into a dynamic environment. Twitter and Facebook put real-time in the hands of consumers ... , with Poke's brilliant Albion Bakery Twitter feed notifying its 1700 followers that fresh croissants were ...
Opinion: The Marketing Society Forum
31 Mar 2010 | by Staff
about. It requires less bravery than you'd think - don't forget that Facebook and Twitter offered ...
Direct marketing and sales promotion leagues 2010
30 Mar 2010 | by Richard Abbott
, ComparetheMarket.com, easyJet The Direct Marketing Group Founded 1996. Chairman Sir David Jones, CEO Martin ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
