Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
in marketing, an MBA from London Business School and is a partner at Passionbrand. Follow her on Twitter ...
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Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
director of client services and strategy. ( Campaign ) Follow Daniel Farey-Jones on Twitter ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
UK brands not only Guinness but HSBC and Vodafone." Follow Daniel Farey-Jones on Twitter ...
Brand barometer: Car insurers, which one is most prominent online?
18 May 2012 | by Gemma Charles
filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...
Power 100: The UK's top marketers
15 May 2012 | by Nicola Clark
of the best' on Facebook and Twitter. '); // --> ...
Lexus to sponsor City AM awards
08 May 2012 | by Daniel Farey-Jones
that fits naturally with this audience". Follow Daniel Farey-Jones on Twitter @danfareyjones ...
WPP lands global Bank of America ad and branding account
04 May 2012 | by Daniel Farey-Jones
-Jones on Twitter @danfareyjones ...
Brand Barometer: Social media performance of Virgin Money
27 Apr 2012 | by Gemma Charles
. MARCH Conversations about the Virgin London Marathon in April began to crop up, with Twitter ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
Foods Europe Twitter feed: Reaction to Mars' Euro 2012 ad However, it has also allowed instant ... appeared on Twitter about the latest Mars ad, created by Abbott Mead Vickers BBDO, featuring a Mars ... . Turning sour How should marketers respond, however, if the commentary on Twitter or Facebook turns ...
Agencies line up for LV= digital account
26 Apr 2012 | by Maisie McCabe
The appointed agency will be responsible for all of LV= s digital marketing services, including e-mail marketing, search engine optimisation, digital creative, social media and digital buying. LV=, which has a presence on social media sites such as Facebook, YouTube and Twitter, also has online forums where ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
