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Apple welcomes former Dixon boss with £36m 'golden hello'

, to "set an example" to others offered so-called fat-cat payments. Follow Nick Batten on Twitter ...

NBA gets serious about cracking UK

Last week, the NBA became the first major sports league in the world to top 5m Twitter followers. That figure is testament to the popularity of the North American basketball competition: more than 350 current ... 260m people follow it on Facebook and Twitter. However, basketball is still a comparative minnow ...

The changing face of music tie-ups

from Twitter, while its marketing will feature pop stars Nicki Minaj, Katy Perry, and a revival of its ...

Apple cements most valuable brand status as UK's giants slide

UK brands not only Guinness but HSBC and Vodafone." Follow Daniel Farey-Jones on Twitter ...

The truth about lying on your CV

for Brand View: Sue Swanborough, General Mills Click here for marketers' views from Twitter ... in potential employers checking out employees on Facebook or Twitter and we would suggest employers should rely ... . Twitter feed Marketing asked Twitter users what they think of people lying on their CVs - and whether ...

Helen Edwards: Get personal with your brand

on Twitter: @helenedw 30 SECONDS ON: GETTING PHYSICAL - In March this year, Tesco boss Philip Clarke ...

Power 100: The UK's top marketers

of the best' on Facebook and Twitter. '); // --> ...

Consumer: Sports bra shows some real panache

to create a conversation on Twitter. British Olympian javelin thrower Goldie Sayers agreed to become a ...

Helen Edwards: How Samsung trumped Nokia

Business School and is a partner at Passionbrand. Follow her on Twitter: @helenedw 30 SECONDS ON ...

Rosetta Stone brings in Bottle PR for London campaign

on Twitter, Facebook and live events, as well as on young, professional Londoners, aged 24 to 35 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.