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Sector Insight: Computers

25 Nov 2009 | by Jane Bainbridge

Specialist computing shops are having to fight for market share as more generalist players...stores include Dabs and Ebuyer, but they are not focused solely on computing, also selling other ... expenditure 890,528 749,867 18.8 Types of Computers Bought by Price Price Laptop % Desktop ... - received as a gift 5 6 Free - from employer 2 1 Don't have a computer at home 4 n ...

NEW MEDIA CHOICE: DELL COMPUTERS

06 Aug 1998 | by ALEX LETTS, President, Publicis Technol

Client: Dell

Olivetti Computers hires Keene for consumer PR

06 Nov 1998 | by SIMON ELLERY

Olivetti Computers Worldwide has appointed Keene Communications to handle trade and consumer PR...Olivetti Computers Worldwide has appointed Keene Communications to handle trade and consumer PR ... and consumer PCs, notebooks and servers. The agency will target the IT press, including computer ... of briefing programmes with key journalists in the PC press. Olivetti Computers Worldwide UK ...

Launch Group loses school computers account

24 Jan 2008 | by Hannah Marriott

Tesco has dropped Launch Group from its Computers for Schools account and handed the sought.... Computers for Schools 2008 will launch in March - its 17th year of operation. Resonate MD Michael Frohlich said the agency s brief is to promote the scheme as being bigger than just computers , highlighting ... Tesco has in the past been accused of spending too small a proportion of its profits on computers ...

Time Computers calls £40m pitch

31 Jan 2002 | by Matthew Cowen,

LONDON - Carat UK has cut its links with Tiny Computers after the struggling retailer...and Tiny, over the next six months. The scheme calls for 150 outlets to be rebranded as The Computer Store ... , said. The Computer World will contain separate showrooms for Time and Tiny PCs and the pair ...

Media: Fujitsu Siemens Computers appoints Initiative

28 Jul 2006

Fujitsu Siemens Computers has appointed Initiative to handle its £15 million pan-European media

Sector Insight: Home computers - Volume over value

26 Oct 2005

High-street computer retailers are feeling the squeeze despite booming sales figures, reports Jane...THE BACKGROUND - The home-computer market has evolved rapidly, with desktop PCs, laptops and PDAs ... since 2000. The emphasis on price and a willingness of computer-savvy consumers to buy online have put retail outlets under growing pressure. The UK home-computer market - which includes sales of laptops ...

Lowe Direct scoops NEC computers task

12 Jul 2000

- Lowe Direct has scooped the multi-million pound account for NEC Computers in a three-way pitch...- Lowe Direct has scooped the multi-million pound account for NEC Computers in a three-way pitch against Craik Jones and KLP Euro RSCG Direct. The business has been dormant for some months, but was most recently handled by M s appointment comes at a time when the electronics giant -- which owns brands ...

Lowe Direct scoops NEC computers task

12 Jul 2000

- Lowe Direct has scooped the multi-million pound account for NEC Computers in a three-way pitch...- Lowe Direct has scooped the multi-million pound account for NEC Computers in a three-way pitch against Craik Jones and KLP Euro RSCG Direct. The business has been dormant for some months, but was most recently handled by M s appointment comes at a time when the electronics giant -- which owns brands ...

STOP PRESS: Computers Unlimited hires Spreckley

25 May 2001

Spreckley Partners has been hired by Computers Unlimited, a distributor of software and hardware for creative markets. Agency director Jayne Bassham, who heads the account, said the campaign would focus on media relations to raise the profile of the firm, which has exclusive rights to sell products from ...

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