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NEWS: PR EUROPE

, has been hired by Tandem Computers to support its sales drive in Russia. Led by local MD Alla ...

FOCUS: ELECTRONIC PUBLISHING; Clearing a path through the paper

. Even though most publishing processes are carried out using computers, the end product has traditionally been paper-based. But, as computer power increases and new media appear, electronic publishing ... the fact that journalists use computers, so electronic information can be more convenient for them to use ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

for new companies. Countrywide Porter Novelli, the PR agency responsible Tesco Computers, for one ... . Pauline Kent, Countrywide Porter Novelli creative director says Tesco s Computers for Schools programme ...

CAMPAIGNS: PRODUCT LAUNCH - Taking the thrill out of road kill

of Carmageddon computer game Timescale: June 1997 - February 1998 Budget: pounds 25,000 The launch of Carmageddon, a hit-and-run computer car game, almost came unstuck before it started ... Communications had to please computer boffins without annoying the censors in a way that helped SCi make a ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

. COMPUTER INTEGRATION: CALL CENTRES TAKE AN ONLINE APPROACH According to the Call Centre Benchmarking ... director at telemarketing agency ADS Telemarketing, is also looking at computer integrated telephony ...

 

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