60 second Spot: Alex Altman, Initiative
06 Jun 2011 | by Mark Banham
of tablet computers and dual screen media.
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Sony Computer reviews media account
02 Feb 2009 | by John Reynolds
LONDON - Sony Computer Entertainment Europe is reviewing its media planning and buying duties...The UK portion of Sony Computer's media has been handled by OMD since 2003, with the Omnicom-owned unit also the incumbent in a number of the other territories under review. The review is being handled ... Company, SCEE spent 8.4m on media between December 1 2007 and November 30 last year. Sony Computer ...
Saatchi & Saatchi New Directors' Showcase
24 Jun 2011 | by Katherine Levy
increasingly inspired by computers and the art direction found in video games, Katherine Levy writes....Loom is a computer-drawn work of moving art that depicts the moment a spider kills a moth that has ...
Hewlett-Packard mobile campaign targets three countries
30 Sep 2008 | by Staff
Challenge: To bring to life HP's "the computer is personal again" ad campaign and to integrate...Client: HP (Hewlett Packard) Agency: Phonevalley (ZenithOptimedia for non-mobile elements) Lead planner: Olivier Le Garlantezec The challenge was to convince a 16 to 24-year-old target market that HP's new range of computers was relevant to them. Due to the personal nature of the medium, mobile ...
Sony appoints Drum to UK advertising roster
30 Jun 2011 | by Matt Williams
Sony Computer Entertainment has appointed Drum to its UK roster....marketing. The hire signals a renewed focus by Sony Computer Entertainment on content and social media ...
Sony calls games pitch
05 Aug 2010 | by Kunal Dutta
Sony Computer Entertainment Europe has kicked off an international advertising pitch...of games that Sony Computer Entertainment produces for PlayStation. Other games in Sony s portfolio ... -game series SingStar. A spokesman from Sony Computer Entertainment Europe denied that there is a pitch. ...
AIS lands digital business for Vita
01 Mar 2012 | by Sara Kimberley
Sony Computer Entertainment has appointed Archibald Ingall Stretton to handle the digital account
Capcom seeks shop for Resident Evil task
27 Oct 2011 | by Anne Cassidy
Capcom, the computer games developer and publisher, is looking for an agency to create a campaign
180 Amsterdam lands pan-Euro Sony PlayStation ad task
18 Aug 2011 | by Anne Cassidy
Sony Computer Entertainment has appointed 180 Amsterdam to handle key pan-European advertising
Adam & Eve joins Sony European digital ad roster
28 Oct 2010 | by Matt Williams
Sony Computer Entertainment Europe has appointed Adam & Eve to its pan-European digital ad roster.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
