Microsoft ad targets 'real' technophobes
10 Jun 2011 | by Sara Kimberley
" upgrading their computers....participant. Shaw describes herself as computer illiterate and daunted by the thought of upgrading. A ...
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Swiftcover puts Iggy ads in computer games
29 Jul 2010 | by Jacob Mathias
Swiftcover.com is to become the first insurance company to launch a campaign within a video game.
Intel pushes Ultrabook with biggest campaign for a decade
01 May 2012 | by Matthew Chapman
Ultrabook computers that uses the message "everything else seems old-fashioned"....". Ultrabook is a category of computer created by Intel designed to feature reduced size and weight and long ...
Norton Security 'Lundgren vs. unicorn' by Leo Burnett
27 Sep 2010
in the US to show some of the threats computers face online and how Norton can help defeat them.
Media: All about ... Consumer Electronics Show 2011
21 Jan 2011 | by Eric Bader
Cloud computing and 4G will impact brand advertising....- is unlimited and no longer constrained to TV and the arrival of cloud computing will change the relationship ... to how marketers engage consumers will come from the other big story from CES this year - cloud computing ... to be realigned as consumers participate with brands through new channels and devices. - Cloud computing ...
CREATIVE STRATEGY: MW3 wins on games ad battlefield
17 Nov 2011 | by Simon S Kershaw
Backgammon. That's my game. I'm afraid that anything involving a console or a computer leaves me
Andrex unveils new CGI puppy
30 Nov 2010 | by Sarah Shearman
Andrex is replacing its famous Labrador puppy brand mascot with a computer-generated canine.
PlayStation 'the world is in play' by 180 Amsterdam
16 Feb 2012
Sony Computer Entertainment Europe has released an international campaign, created by 180 Amsterdam
Andrex unveils CGI puppy in latest ad campaign
02 Dec 2010 | by Alex Brownsell
Andrex has unveiled its first ad campaign since scrapping its famous Labrador puppy for a computer
Future targets Xbox mag subscribers with personalised ads
27 Oct 2010 | by Ben Bold
Computer games magazine publisher Future is promoting the launch of 'Fable III' on the Xbox 360
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
