NEW MEDIA CHOICE: DELL COMPUTERS
06 Aug 1998 | by ALEX LETTS, President, Publicis Technol
Client: Dell
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Specialist computing shops are having to fight for market share as more generalist players are entering the sector.
Client: Dell
Technology products are dominating the list of the top 10 best-selling toys this Christmas, according to the latest figures from market research firm NPD.
Tesco has dropped Launch Group from its Computers for Schools account and handed the sought-after brief to Resonate.
Fujitsu Siemens Computers has appointed Initiative to handle its £15 million pan-European media planning and buying. BJK&E was the UK incumbent.
High-street computer retailers are feeling the squeeze despite booming sales figures, reports Jane Bainbridge.
Fujitsu-Siemens Computers has appointed McCann-Erickson Worldwide's business-to-business division as its pan-European creative agency. The account was previously handled by the German agency Serviceplan. - General release.
Fujitsu-Siemens Computers has appointed McCann-Erickson Business Communications as its European marketing communications agency. The brief will include advertising, direct and online activity across 16 markets.
Carat UK has cut its links with Tiny Computers after the struggling retailer was dramatically snapped up by the rival company Time Computers yesterday afternoon. The move leaves the combined media accounts of Tiny and Time up for grabs after a spokesman said that a shoe-in to Time's incumbent,...
LONDON - Carat UK has cut its links with Tiny Computers after the struggling retailer was dramatically snapped up by the rival company Time Computers yesterday afternoon.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.