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Publicis Groupe wins HP's $150m EMEA personal computers pitch

computers division to Saatchi & Saatchi Geneva and digital duties to Publicis Modem following a review...Normal 0 The incumbent on the account, which covers PCs, laptops and handheld computers, was McCann Erickson. The win consolidates Publicis' relationship with HP in Europe following its retention of the EMEA direct marketing account last May. The pitch is likely to have been contested by BBDO, which ...

Apple’s marketing chief resigns

Steve Wilhite, Apple Computer’s vice-president of marketing, has resigned....LONDON (Brand Republic) - Steve Wilhite, Apple Computer’s vice-president of marketing, has resigned. Wilhite, who reported to Apple’s chief executive Steve Jobs, was once described by Apple ... disappointing sales of its latest computer, the G4 Cube, and soon after, Apple’s vice-president of worldwide ...

Blackberry to enter the tablet computer market

LONDON - Blackberry maker Research in Motion is set to enter the tablet computer market...RIM will launch the device in an effort to take a slice of the emerging market, competing head to head with Apple's iPad as well as HP, which has plans for its own tablet computer device. Continue reading this article on Brand Republic's digital blog The Wall ...

Computing Which? unveils subscriptions drive with Loewy mailer

LONDON - Computing Which? is launching a subscriptions mailing drive with the aid of brand...computing guides, a voucher-based free trial, and a competition to win a Which? Best Buy car or £20,000. Computing Which?, published by Which?, said the campaign is a "departure from its usual campaign strategy ... of its future campaigns. Zoe Richards, account director at Loewy, said: "Computing Which? has a ...

PCCW buys Japanese computer game firm

Pacific Century CyberWorks is taking over Japanese computer game software maker Jaleco for 230m....LONDON (Brand Republic) - Pacific Century CyberWorks is taking over Japanese computer game software maker Jaleco for 230m. PCCW will gain a listing in the Japanese stock market. The takeover also helps PCCW’s Asian rollout of its Webcasting Network of the World webcasting service, and opens doors ...

Incisive Media closes Personal Computer World

LONDON - B2B publisher Incisive Media is to close Personal Computer World Magazine with the loss...The company, which also publishes Computing and Accountancy Age, said the August issue of the long-standing title would be its last. James Hanbury, managing director of Incisive Media, said there were no plans to keep the magazine alive online as Ziff Davis did in the US when it closed the print editiion of PCMag ...

Lloyd James Group expands computing services division

development manager for the group's computing services division....services to list and media management, computer bureaux and direct mail and fulfilment. Its client list ...

Apple to unveil its tablet computer later this month

of its much talked of tablet computer device later this month....According to a report in the Wall Street Journal the device will be shown at an event in San Francisco during the last week of January, but will not ship until March. The device will have a touch screen display, the same as the iPhone, and be 10- to 11-inch in size, similar to a netbook computer ...

Formation wins Fifa computer game event extension

Group to handle marketing for its annual Interactive World Cup computer game competition....players in 21 countries playing computer game firm EA Sports' Fifa football game on the Xbox. Last ...

Future Publishing expands computer magazine portfolio

LONDON - Future Publishing has expanded its portfolio of computing magazines today with the launch

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