Microsoft ad targets 'real' technophobes
10 Jun 2011 | by Sara Kimberley
" upgrading their computers....participant. Shaw describes herself as computer illiterate and daunted by the thought of upgrading. A ...
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Mobile phones to overtake computer for internet access
22 Jun 2010 | by Arif Durrani
CANNES 2010 - The mobile phone is set to overtake the computer as the most common device to access...and having only computer-based internet, one third of consumers currently opted for mobile internet, noting ...
Acer adds AKQA to global roster
26 Nov 2010 | by Sara Kimberley
Acer, the world's second largest maker of personal computers, has added AKQA to its global digital..., the computer company awarded its $3m Thai media and advertising business to McCann WorldGroup. In Singapore ...
HP targets clubbers with David Guetta campaign
14 Feb 2012 | by Matthew Chapman
Guetta that will feature product placement of its computers and headphones.
ITV launches online simulcast service for World Cup
11 Jun 2010 | by Alex Brownsell
World Cup matches on their computers.
Intel pushes Ultrabook with biggest campaign for a decade
01 May 2012 | by Matthew Chapman
Ultrabook computers that uses the message "everything else seems old-fashioned"....". Ultrabook is a category of computer created by Intel designed to feature reduced size and weight and long ...
Saatchi & Saatchi New Directors' Showcase
24 Jun 2011 | by Katherine Levy
increasingly inspired by computers and the art direction found in video games, Katherine Levy writes....Loom is a computer-drawn work of moving art that depicts the moment a spider kills a moth that has ...
Media: All about ... Consumer Electronics Show 2011
21 Jan 2011 | by Eric Bader
Cloud computing and 4G will impact brand advertising....- is unlimited and no longer constrained to TV and the arrival of cloud computing will change the relationship ... to how marketers engage consumers will come from the other big story from CES this year - cloud computing ... to be realigned as consumers participate with brands through new channels and devices. - Cloud computing ...
Media: All about - Digital music business
12 May 2011 | by Alasdair Reid
Can cloud computing boost the ailing music industry?..., this notion has proved problematical. There's a new factor in play now, though. It's called cloud computing ... of the year that you don't. What's more, cloud computing has huge implications for the consumption of content ... , will the whole notion of cloud computing. - It's telling, though, that leading-edge technology websites ...
Apple plans to show ads in new operating system
23 Oct 2009 | by Staff
LONDON - Apple has lodged a patent application for a computer operating system with embedded...interacted with ads before they could use applications on their computer. The proposal would ensure ... range of hardware from laptops and desktop computers to iPods, iTouches and mobile phones ... quality may vary depending on the computer capacity. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
