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Computers and Consumer Durables Advertisement

Silver Award Title: Nose stander Agency: BMP DDB Client: Geoff Muge, group marketing communications manager, Sony Creative Directors: Dave Dye, Sean Doyle Art Director: Dave Dye Copywriter: Sean Doyle Typographer: Dave Wakefield Photographer: Geoff Kern Bronze Award National Newspapers Title:...

Sector Insight: Computer retail - PC proliferation opens channels

As the market matures, consumers are buying more computers from non-specialist retailers....THE BACKGROUND How, why and where consumers buy home computers is changing. As the level of ownership grows and computer use becomes second-nature for younger generations, more families expect to have ... % of the population now owns a computer - comes an increased confidence in buying them, so consumers are more ...

Computer brand to restart in UK

The Commodore computer brand is to reappear in the UK on a new range of PCs launched out...The Commodore computer brand is to reappear in the UK on a new range of PCs launched out of the ashes of Escom, the German computer retailer and manufacturer that went bust last year. Escom ... -known, and trusted product, she said. Commodore will focus on PCs rather than the computer games market ...

OPINION: QUESTION TIME WITH ... Caroline Hughes - Computers sometimes get the better of Freeserve

on the internet? I don t even know how to turn on my computer! . She then admits: Sometimes I still can t. ...

BSkyB invests in computer games

BSkyB invests in computer games...BSkyB has taken a stake n online games company Gameplay.com, investing an estimated £11 million. The 10% stake, brokered by BSkyB's head of new media John Swingewood, will lead to Gameplay developing a 13-episode TV series on computers and video games which BSkyB will show on Saturdays on Sky One next ...

ABC Magazines: Computing

, suggesting a growing migration from PC to Mac computers. Verdict Expect Mac magazines to continue ... will be superseded by the next generation titles, if not stopped altogether. COMPUTING TITLE ...

BUSINESS PRESS: Computing

As the boundaries between lifestyle and technology break down, the specialist computer press...As the boundaries between lifestyle and technology break down, the specialist computer press ... , or even flip through the lifestyle magazines, and you will see what he means. Computers, and computer ... to turn to mass media. So where does that leave the traditional geek medium, the specialist computer ...

Apple’s marketing chief resigns

Steve Wilhite, Apple Computer’s vice-president of marketing, has resigned....LONDON (Brand Republic) - Steve Wilhite, Apple Computer’s vice-president of marketing, has resigned. Wilhite, who reported to Apple’s chief executive Steve Jobs, was once described by Apple ... disappointing sales of its latest computer, the G4 Cube, and soon after, Apple’s vice-president of worldwide ...

Computer sector overexposed

Computer sector overexposed...Among computing magazines, both leisure and business tiles suffered from the explosion ... badly. Personal Computer World was down 9.1% period-on-period to 133,361 and What PC? was down 19% period-on-period to 44,597. Dennis' Computer Shopper fell 4.1% to 166,474, while PC Pro held steady ...

MEDIA: Computer boost

VNU Business Publications is investing pounds 2.7m in its portfolio of corporate computing titles...VNU Business Publications is investing pounds 2.7m in its portfolio of corporate computing titles, including Computing, Network News and PC Week. However, VNU is to close Business Computer World after its March issue. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.