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D'Arcy uses computer graphics in DTLR drive

D'Arcy has produced a set of computer game-style posters for the Department of Transport, Local...Game over , 0 lives left and you lose use imagery most young people associate with computer games. The posters capture how easy it is to be involved in a ... to a computer game character made road safety more of a consideration for teenagers, the account ...

DoH uses computer generation in flu jab ad

Euro RSCG London has replaced Henry Cooper with a computer-generated flu virus in a new campaign.... It opens with a close-up of a man sneezing. Computer-generated viruses swarm from his nose and mouth ...

Labour digital campaign stars computer-generated Cameron

Labour has unveiled what it claims is the world's first party election broadcast to use computer

Public Sector: Text raises profile of Computer Agency

s Norwich-based Central Computer and Telecommunications Agency (CCTA), which advises Government departments...Text 100 has been appointed to handle a four-month profile-raising project for the Government s Norwich-based Central Computer and Telecommunications Agency (CCTA), which advises Government departments on IT issues. The work will involve producing publications and promoting the agency to public ...

Computer games industry slams Change4Life advertising

LONDON - Advertising for the government's Change4Life campaign has been criticised by computer...Sony PlayStation and the line Risk an early death, just do nothing'. The computer games industry has ... that children should not play computer games, but we are saying that children need a balanced and active ...

Change4Life ad draws fire from computer games industry

LONDON - Computer games industry news website MCV has submitted an official complaint...Computer Entertainment Europe is reportedly considering legal action over the use of the PlayStation ...

Computer tan hoax fools 30,000 into seeing dangers of skin cancer

people they could get regular tans from their computer using special technology has attracted 30,000 hits...with the offer of a free trial of the tanning service via their computer screen. The charity hoped ...

Perils of sending brands to school: Advertising to children in the classroom is one of marketing’s most controversial tactics. Rob Gray asks if the industry could be scoring an own-goal

Advertising postcards being traded in the playground, classroom computers courtesy of Tesco...Advertising postcards being traded in the playground, classroom computers courtesy of Tesco, and sponsored exercise books. Welcome to the classroom of 1999. As marketers face new challenges ... of computer games. The CD-ROM, called Mission Nutrition, will feature Kellogg characters such as Tony ...

Laptops scheme set for campaign

An ambitious scheme to supply the world's poorest children with computers is being promoted by US...One Laptop Per Child (OLPC) is the brainchild of computer scientist Nicholas Negroponte. The aim is that kids will use special low-power laptops to access the web and communicate with the rest of the world. Nigeria, Libya, Brazil, Argentina and Thailand are due to receive a million laptops over the course ...

TUC outlines rights for teleworkers in new website

the responsibilities employers have to staff using computers and phones outside of the office.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.