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D'Arcy uses computer graphics in DTLR drive

D'Arcy has produced a set of computer game-style posters for the Department of Transport, Local...Game over , 0 lives left and you lose use imagery most young people associate with computer games. The posters capture how easy it is to be involved in a ... to a computer game character made road safety more of a consideration for teenagers, the account ...

Compaq colonises Eurostar’s terminal to launch computer

Compaq has taken over Waterloo International station to launch its Aero handheld computer with a...Compaq has taken over Waterloo International station to launch its Aero handheld computer with a campaign created by Claydon Heeley Jones Mason. Aero is the first to include a wireless application protocol browser which can be used with a standard non-WAP-enabled mobile phone ...

EDITORIAL: Customer care in a suitcase

The move by Going Places to launch its own version of Tesco s Computers for Schools suggests...The move by Going Places to launch its own version of Tesco s Computers for Schools suggests that marketing in the holiday and travel sector is finally coming of age. With the holiday companies succeeding in reducing reliance on price cutting as their main marketing tool, it will now fall to other ...

BJK&E wins brief to push Computer Cab credit card service

BJK E has won the media planning and buying account for the London radio taxi company Computer Cab...Computer Cab appointed BJK E with a view to promoting its ... of bookings it currently takes. Computer Cab takes an estimated 13,000 bookings a day. Andrew Robson, the marketing director of Computer Cab, said: We were impressed with BJK E's understanding of our business ...

DIARY: ICE TO ESKIMOS - Assistant flies high at Sky using computer know-how

Future s commercial development manager Paul Lanzarotti proved he could hack it when he was at Sky.

Briefs

Tiny Computers has signed a deal to become the main sponsor of Wimbledon Football Club. The three...Tiny Computers has signed a deal to become the main sponsor of Wimbledon Football Club. The three-year contract involves the use of Tiny s logo on kit, and advertising presence at Wimbledon s ground. FFwd Precision Marketing, the Buckinghamshire direct marketing agency, has completed ...

TRAVEL MEDIA: WATCH WHERE YOU GO - As TV and computing converge, travel brands are battling

category of e-commerce, after computing. The technologies are, in any case, converging - Teletext has a ... on NTL s digital offering. Before long, it is thought, the differences between TVs and computers ...

Briefs

cap was positioned in front of the computers....-shirts, and a branded cap was positioned in front of the computers. Barclays has been forced ...

Nortel in brand push

Nortel Networks, the telecoms and computer network firm, is relaunching its corporate brand with a...Nortel Networks, the telecoms and computer network firm, is relaunching its corporate brand with a pan-European ad campaign. Nortel recently merged with computer firm Bay Networks and has developed a campaign called Share a Thought to increase brand and service recognition ...

MARKETING MIX: That was the week that was

, on ITV and Channel 4 for the first time; Apple Computer launches its Macintosh home computer to compete...15 years ago: Sainsbury s breaks new ground by advertising its own brand of pet food, Supreme, on ITV and Channel 4 for the first time; Apple Computer launches its Macintosh home computer to compete with IBM s PC Junior; Carlsberg announces the launch of a new premium bottled lager, Carlsberg Export ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.