HP targets clubbers with David Guetta campaign
14 Feb 2012 | by Matthew Chapman
Guetta that will feature product placement of its computers and headphones.
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CREATIVE STRATEGY: Computer game launch is a bit spaced-out
22 Feb 2012 | by Simon S Kershaw
I rarely review advertising/PR stunts, for the obvious reason that most of them are barely worth a comment, let alone an article. However, the launch of 'Mass Effect 3' from EA Games is a wee bit special.
Intel pushes Ultrabook with biggest campaign for a decade
01 May 2012 | by Matthew Chapman
Ultrabook computers that uses the message "everything else seems old-fashioned"....". Ultrabook is a category of computer created by Intel designed to feature reduced size and weight and long ...
AIS lands digital business for Vita
01 Mar 2012 | by Sara Kimberley
Sony Computer Entertainment has appointed Archibald Ingall Stretton to handle the digital account
BlackBerry tablets in firesale as retailers slash prices
04 Jan 2012 | by Matthew Chapman
Retailers are slashing the price of the BlackBerry PlayBook tablet computer range after
PlayStation 'the world is in play' by 180 Amsterdam
16 Feb 2012
Sony Computer Entertainment Europe has released an international campaign, created by 180 Amsterdam
Brothers and Sisters wins Resident Evil task
02 Feb 2012 | by Anne Cassidy
Capcom, the computer games developer and publisher, has appointed Brothers and Sisters to create
Forward Thinking Essays 2012: Access all areas, Martin Ryan, CPM (UK)
24 Jan 2012 | by Martin Ryan, CPM (UK)
Cloud computing presents an array of opportunities for field marketers and retailers to increase
Online TV viewing reaching plateau, says Barb
03 Jan 2012 | by Sarah Shearman
via a computer or tablet reached 15% in November 2011.
Yahoo chief apologises after CV padding
08 May 2012 | by Sarah Shearman
it was discovered last week that his CV included a false claim he had a computer science degree....Controversy erupted last week after activist investor Daniel Loeb of hedge fund Third Point accused Thompson of adding a bogus bachelors computer science degree to his CV. In the memo, seen by Reuters, Thompson said: "I want you to know how deeply I regret how this issue has affected the company ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
