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Consumers use social commerce to validate purchases with peers

Speaking at Conde Nast's Digital Briefing in London yesterday (22 February), David Rowan, editor of Wired magazine, said there is some "strange consumer psychology" in action, with shoppers using "Sites like Blippy, [which] are all about getting the validation of the crowd." Blippy enables consumers ...

Interactive: Twelve ideas for 2012

and editor-at-large of Conde Nast's Wired UK magazine, says the single biggest consumer trend for 2012 ...

What niche social networks can do for your brand

Nast Britain, contends that there is a risk of creating 'ivory towers that nobody visits'. 'For us ...

Ocado launches customer magazine with lifestyle focus

. Advertisers include concierge service Quintessentially, Cond Nast Traveller and online fashion retailer Net ...

La Senza launches print and outdoor promotion

The campaign, developed by Euro RSCG London, begins on 24 May and will feature in magazines including Cond Nast s Glamour and IPC Media s Now. Promotiions will run on the sides of buses in London, Birmingham, Bristol, Edinburgh, Glasgow, Leeds, Leicester, Liverpool, Manchester, Newcastle and Sheffield ...

Special K to sell red dress through M&S deal

for four weeks. Cond Nast-owned monthly Glamour is also participating in the launch, providing style tips ...

Net-A-Porter appoints Cossons as publisher

Cossons will be responsible for generating revenue via advertising, sponsorship, video and other bespoke solutions for the magazine, Net-A-Porter.com and designer outlet sister site TheOutnet.com. Cossons's CV includes seven years at Cond Nast Digital, most recently as director of fashion and beauty ...

Digital & Direct: Value Retail refreshes site

, including Conde Nast, and affiliate programmes with premium credit-card issuers. ...

CondeNet signs advertising deal with LG

LONDON - CondeNet International, the digital arm of magazine publisher Conde Nast, has signed a

Media: River Island partners Look in fashion drive

titles such as Look, but also a growing number of shopping-oriented websites. Conde Nast recently ...

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