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Private View: Darren Bailes and Dave Bedwood

09 Feb 2012

Intense condoms that'll do the trick. Well, why bother with the turntable nonsense, then? I've never heard ...

Media Bitch's Diary 3 February

03 Feb 2012 | by Media Bitch

Lately s, here is Bitch s favourite invite of the week, for condom brand SKYN, which is going ...

Work Debrief - The ad helping people come together

02 Feb 2012

Durex is the world's number-one sex brand, with sales of more than half-a-billion dollars. Established in London more than 80 years ago, Durex is not only synonymous with condoms in the UK, but also ... condom designed to help couples be more in-sync during sex. On average, it takes men seven minutes ...

Why We're Loving ... Dave Price and Neil Lancaster

26 Jan 2012

condom that helped the guy go on and on. The line was: "Roger More." Roger Moore, the actor, sent us a ...

Durex campaign promises to help couples get in sync

24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Durex, the condom brand owned by Reckitt Benckiser (RB), is launching a new social media and TV

Durex 'how in-sync are you?' by Euro RSCG London

19 Jan 2012

The campaign launches its latest product, Performax Intense, a condom designed to help couples be more in-sync during sex. The 50-second work will break on YouTube on 1 February, showcasing its "in-sync" properties by drawing on the insight at the heart of the campaign of "slowing him down and speeding her up ...

Department for Education marketing team to close in restructure

17 Jan 2012 | by Gemma Charles

, was aimed at promoting condom use among teenagers. The restructure at the DfE will not affect ...

Reckitt Benckiser's Alan Thompson on 'power brand' innovation and life after Becht

12 Jan 2012 | by Loulla-Mae Eleftheriou-Smith and Rachel Barnes

plan. 'It's the first condom to improve the pleasure of both partners. We ... launched Durex Performax Intense line. This, he says, is a case in point. 'It's the first condom ... corporate tone by referring to condoms as 'devices'. From the same cupboard, he later brings out a bag ...

Reckitt Benckiser sexes up the kitchen cabinet

10 Nov 2011 | by John Tylee

Sex has been much on Stefan Gaa's mind of late. Hardly surprising, perhaps, given that Reckitt Benckiser's UK marketing director now has Durex to add to his stable of brands. Its arrival follows last year's 2.54 billion purchase by RB of SSL, the owner of Durex condoms as well as the Dr Scholl ...

Think BR: Outdoor - the last frontier of decency

19 Oct 2011 | by Mike Baker

products? We can and we will, but it s more complicated than that. For one thing, condom and STD health ...

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