Reckitt Benckiser ramps up Durex global digital plans
28 Feb 2012 | by Sarah Shearman
The FMCG company plans to ramp up its digital marketing for the condom and sex-toys brand, as part of its wider power brands strategy. RB is seeking a global digital agency to devise a strategy and build a website for Durex, which it acquired in 2010. The development comes shortly after the brand ...



