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Benetton enters condom market

13 Nov 1997 | by NIGEL CASSIDY

the European condom market with a range of Benetton-branded coloured condoms....the European condom market with a range of Benetton-branded coloured condoms. The range, introduced ... -marketing in the UK, the company hopes to roll out the condoms in France, Denmark, Greece, Russia and Turkey. Benetton condoms have been on sale in Japan for several years. In 1991 Benetton ran an AIDS ...

Advertising & Promotion: Condom campaign

27 Nov 1997 | by DRAYTON BIRD

of using a condom with a new partner....the subject of using a condom with a new partner. ...

DIRECT CHOICE/NATIONAL CONDOM WEEK

19 Jul 2001

Ian Haworth Creative director, Tequila London National Condom Week could have gone either way. It could have been so worthy and dull, but fortunately the client and agency - the campaign was created by Saatchi & Saatchi - are blessed with a sense of humour. It's irreverent, pushy ...

DIRECT CHOICE/NATIONAL CONDOM WEEK

19 Jul 2001

Ian Haworth Creative director, Tequila London National Condom Week could have gone either way. It could have been so worthy and dull, but fortunately the client and agency - the campaign was created by Saatchi & Saatchi - are blessed with a sense of humour. It's irreverent, pushy ...

Global Ethics to launch condom

16 Aug 2006

, including a condom brand....Global Ethics confirmed it will launch a condom line before Christmas, but would not comment on its other extensions. One Water, which launched last May, received an awareness boost when it became the official water of Live 8 and Make Poverty History. The brand is currently running an on-pack promotion ...

DLKW revives government condom campaign

12 Aug 2008 | by Staff

round of its "Want respect? Use a condom" campaign.

Durex in hunt for condom testers

28 Mar 2007

Durex is launching an online campaign in which it will offer cash incentives to recruit 'condom...their age and why they want the job. If chosen as a tester, they will be given free condoms and the chance ... its condoms and potentially develop new products. Durex has an 87% share of the UK condom market ...

Backers line up for Condom Week

07 May 2004

Organisation Durex Campaign National Condom Week Agency Myriad PR Date 10-16 May Budget £30,000...National Condom Week will kick off on 10 May with backing from retailer Superdrug and celebrities such as So Solid Crew’s MC Squami. The campaign, funded by Durex and promoted by Myriad PR, will communicate the safer-sex message to young people via healthcare professionals and teachers. Politicians ...

MTV condom set for launch party

23 Apr 2004 | by Richard Cann

Condom manufacturer Condomi Health UK has partnered with MTV and AIDS awareness organisation...Condomi MD Billy Stone said the co-branding initiative aims to break down the stigma attached to buying condoms with a media push that includes an MTV launch party and unconventional distribution outlets, such as Virgin Megastores. The brand will receive support from MTV, while a PR campaign ...

Trojan introduces Shared Pleasure condom line

28 Apr 2004 | by Samuel Solley

Trojan, the US condom brand, is launching what it claims is the UK's first contraceptive intended...Shared Pleasure contains a lubricant that becomes warm on use. The product will join five other Trojan condom lines in chemists across the UK from June. Marketing will include a nationwide sampling ... condoms and £9.89 for ten. Trojan is market leader in the US, but is placed third in the UK behind market ...

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