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The FMCG company plans to ramp up its digital marketing for the condom and sex-toys brand, as part of its wider power brands strategy. RB is seeking a global digital agency to devise a strategy and build a website for Durex, which it acquired in 2010. The development comes shortly after the brand ...
Skyn, the Ansell Healthcare-owned condom brand, is focusing on product testimonials from women in a...as a premium condom brand, targeting women. The creative features female testimonials supporting ... ever had with a condom". The product is made from a new material, which claims to be softer than the usual non-latex rubber used for condoms, to create a "skin on skin sensation". Read more ...
From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine...first TV campaign in 12 months to promote its Performax Intense condom, while Mates owner Ansell Healthcare launches condom brand Skyn (see box). Ann Summers and Coco de Mer, purveyors of all things sex ... explains. "In India, there is very little advertising or awareness condoms are still a taboo purchase. We ...
Durex is the world's number-one sex brand, with sales of more than half-a-billion dollars. Established in London more than 80 years ago, Durex is not only synonymous with condoms in the UK, but also ... condom designed to help couples be more in-sync during sex. On average, it takes men seven minutes ...
condom that helped the guy go on and on. The line was: "Roger More." Roger Moore, the actor, sent us a ...
, was aimed at promoting condom use among teenagers. The restructure at the DfE will not affect ...
plan. 'It's the first condom to improve the pleasure of both partners. We ... launched Durex Performax Intense line. This, he says, is a case in point. 'It's the first condom ... corporate tone by referring to condoms as 'devices'. From the same cupboard, he later brings out a bag ...
Sex has been much on Stefan Gaa's mind of late. Hardly surprising, perhaps, given that Reckitt Benckiser's UK marketing director now has Durex to add to his stable of brands. Its arrival follows last year's 2.54 billion purchase by RB of SSL, the owner of Durex condoms as well as the Dr Scholl ...
and was surprised to see a big bowl of condoms in the toilets,' he says. 'I was told it was about trying to de-stigmatise the use of condoms for a country where the HIV rate is incredibly high. Condoms have nothing to do ...
LOVE SAFE . On the reverse of the special packs of condoms, it says: "All profits received by JLS ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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