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The FMCG company plans to ramp up its digital marketing for the condom and sex-toys brand, as part of its wider power brands strategy. RB is seeking a global digital agency to devise a strategy and build a website for Durex, which it acquired in 2010. The development comes shortly after the brand ...
The campaign launches its latest product, Performax Intense, a condom designed to help couples be more in-sync during sex. The 50-second work will break on YouTube on 1 February, showcasing its "in-sync" properties by drawing on the insight at the heart of the campaign of "slowing him down and speeding her up ...
's recent 2.5bn acquisition of SSL, which owns condom brand Durex. The company's chief executive, Bart ...
Ansell Consumer Healthcare-owned condom brand Mates has launched an online game called 'Skyn...and the way they think about safe sex, while promoting Skyn condoms. The condoms use a non-latex material ... with a condom. Mates claims the addition of the Skyn product has helped the company increase its market ... is that the character has just finished work and has to collect as many condoms as possible on the way to a nightclub ...
was to normalise condom use among 18- to 24-year-olds. Its work included ads featuring young people with clothing ...
was to normalise condom use among 18- to 24-year-olds. Its work included ads featuring young people with clothing ...
New York - Condom brand Trojan has launched a viral campaign featuring a young man who gives his...contracting an STD is by using Trojan condoms. In the ad a clean-cut young couple are seated in a car late ... : "Evolve. Use the most trusted condom every time". The ad ends by cutting back to the girl who says: "Wait ...
by incentivising 18 to 24 year olds to carry condoms, through a new integrated campaign created by Iris....The activity, which is the latest in support of the Department of Health's Condom Essential Wear ... in order to promote condoms as an essential everyday item. The haircare brand Fudge is running a ... condoms, while Yellow Hammers Bars is allowing people to queue jump at its nightclubs upon presentation ...
? Use a condom" appears and I can't work out what the reverse film technique has got to do with the idea ... respect? Use a condom Client: Laurence Russ, marketing team leader, Department for Children, Schools and Families Brief: Motivate condom use among sexually active 16- to 18-year-olds Agency: Delaney Lund Knox ...
'Thmbnls' that aims to align condom usage with respect....a Condom' campaign, which aims to reduce teenage pregnancy and the incidence of STIs in 15- to18 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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