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Reckitt Benckiser ramps up Durex global digital plans

The FMCG company plans to ramp up its digital marketing for the condom and sex-toys brand, as part of its wider power brands strategy. RB is seeking a global digital agency to devise a strategy and build a website for Durex, which it acquired in 2010. The development comes shortly after the brand ...

Media Bitch's Diary 23 February

it was, sweetie... Prophylactic party Bitch has also been hearing that a certain condom launch ... ." Bitch hears that guests at the launch of the SKYN condom brand at that media haunt Shoreditch House ...

Private View: Darren Bailes and Dave Bedwood

Intense condoms that'll do the trick. Well, why bother with the turntable nonsense, then? I've never heard ...

Work Debrief - The ad helping people come together

Durex is the world's number-one sex brand, with sales of more than half-a-billion dollars. Established in London more than 80 years ago, Durex is not only synonymous with condoms in the UK, but also ... condom designed to help couples be more in-sync during sex. On average, it takes men seven minutes ...

Why We're Loving ... Dave Price and Neil Lancaster

condom that helped the guy go on and on. The line was: "Roger More." Roger Moore, the actor, sent us a ...

Durex campaign promises to help couples get in sync

Durex, the condom brand owned by Reckitt Benckiser (RB), is launching a new social media and TV

Durex 'how in-sync are you?' by Euro RSCG London

The campaign launches its latest product, Performax Intense, a condom designed to help couples be more in-sync during sex. The 50-second work will break on YouTube on 1 February, showcasing its "in-sync" properties by drawing on the insight at the heart of the campaign of "slowing him down and speeding her up ...

The history of advertising 13 - First poster for Nabs Rugby 7s

's subscription to Playboy, a gross of condoms and a gallon of Dettol. With the Esher pitches set to be turned ...

Media Bitch's Diary April 21

unofficial Royal Wedding condoms. Now Bitch is a liberal kind of girl, but she must warn those of you ...

Reckitt Benckiser hands Durex and Scholl work to Euro RSCG

SSL International, the maker of Durex condoms and Scholl footcare products, was acquired by Reckitt Benckiser in a 2.54bn deal in July . The appointment of Euro RSCG ends Durex's 12-year relationship with McCann Erickson. The agency was appointed to the 20m worldwide account in 1998 , which ...

 

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