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Reckitt Benckiser ramps up Durex global digital plans

The FMCG company plans to ramp up its digital marketing for the condom and sex-toys brand, as part of its wider power brands strategy. RB is seeking a global digital agency to devise a strategy and build a website for Durex, which it acquired in 2010. The development comes shortly after the brand ...

Department for Education marketing team to close in restructure

, was aimed at promoting condom use among teenagers. The restructure at the DfE will not affect ...

Reckitt Benckiser hands Durex and Scholl work to Euro RSCG

SSL International, the maker of Durex condoms and Scholl footcare products, was acquired by Reckitt Benckiser in a 2.54bn deal in July . The appointment of Euro RSCG ends Durex's 12-year relationship with McCann Erickson. The agency was appointed to the 20m worldwide account in 1998 , which ...

Reckitt adds Durex and Scholl to stable for £2.54bn

Reckitt Benckiser, the maker of Nurofen and Clearasil, is to buy Durex condoms maker SSL for £2....8bn. He also said the addition of Durex, the condom brand, and SSL's market-leading footcare brand ... of 802.5m and an operating profit of 126m. SSL s two major condom brands are Durex and Contex. Its ...

 

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