Click 
to remove filters
The FMCG company plans to ramp up its digital marketing for the condom and sex-toys brand, as part of its wider power brands strategy. RB is seeking a global digital agency to devise a strategy and build a website for Durex, which it acquired in 2010. The development comes shortly after the brand ...
Skyn, the Ansell Healthcare-owned condom brand, is focusing on product testimonials from women in a...as a premium condom brand, targeting women. The creative features female testimonials supporting ... ever had with a condom". The product is made from a new material, which claims to be softer than the usual non-latex rubber used for condoms, to create a "skin on skin sensation". Read more ...
From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine...first TV campaign in 12 months to promote its Performax Intense condom, while Mates owner Ansell Healthcare launches condom brand Skyn (see box). Ann Summers and Coco de Mer, purveyors of all things sex ... explains. "In India, there is very little advertising or awareness condoms are still a taboo purchase. We ...
, was aimed at promoting condom use among teenagers. The restructure at the DfE will not affect ...
plan. 'It's the first condom to improve the pleasure of both partners. We ... launched Durex Performax Intense line. This, he says, is a case in point. 'It's the first condom ... corporate tone by referring to condoms as 'devices'. From the same cupboard, he later brings out a bag ...
and was surprised to see a big bowl of condoms in the toilets,' he says. 'I was told it was about trying to de-stigmatise the use of condoms for a country where the HIV rate is incredibly high. Condoms have nothing to do ...
Global Ethics produces a range of ethical products under the One brand, including One Water, One Toilet Tissue, One Soap and One Condoms, linked with projects in Africa. Kinniburgh will report to Ashley Stockwell, global brand and marketing director. She will be responsible for developing the One ...
Group revenue came in at 2.2bn in the first quarter of 2011. Reckitt acquired SSL, which makes Durex condoms and Scholl footcare products, for 2.54bn at the end of October last year . The results are the first since the company announced last week that chief executive Bart Becht would retire in September ...
". It uses straplines including "Stimulate your career!" on condom packets and incorporates recognisable ...
, so demand is proving more resilient at the higher end." Waitrose began to sell Fairtrade condoms ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
