The week in marketing
20 Jan 2009
, THMBNLS, as part of its 'Want respect? Use a condom' campaign. The weekly drama, with a cast drawn from ...
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Drinkaware and Brook team up
08 Dec 2009
It is aimed at 16- and 17-year-olds, who will be given free £1 mobile top-up vouchers to help them get home safely, with a message reminding them to carry a condom. Drinkaware agencies Enable Interactive and Frank PR and mobile specialist Velti worked on the activity. ...
Raymond Snoddy on Media: C4 ad trial is bang on target
09 Dec 2008 | by Raymond Snoddy
thresholds don't apply either, so condom ads in the afternoon are just fine. And as long as you don't get too ...
MTV uses humour in safe sex campaign
04 Nov 2008 | by Alex Brownsell
to use a condom, while other bedroom appliances may be less advisable. Each ad is divided into three images, one of a condom, another of a possible sex toy and another more alarming possible aid. For example, the ad entitled 'Squeak' shows images of a condom with the word 'Yes', a gerbil with the word ...
Philips faces challenge of marketing sex toys to the British
23 Sep 2008 | by Gemma Charles
of supermarkets - stocks Durex's vibrating penis rings alongside condoms, but does not offer full-size vibrators ...
Virgin's challenger image shines in failed Northern Rock bid
26 Feb 2008 | by Jane Simms
. The days when Branson would slap the Virgin logo on whatever caught his eye, such as cola, condoms ...
DoH ducks £50m adspend query
15 Jan 2008 | by Gemma Charles
continue with its Condom essential wear campaign, launched in 2006, but avoided saying whether it had ...
Media brief: Company teams up with Durex
05 Dec 2007
-backed 'Play safe' campaign to encourage women to carry condoms. The campaign, which is being supported
Durex revamps condom range to widen appeal
10 Oct 2007 | by Jennifer Whitehead
Durex, the biggest condom brand in the world, is relaunching with an identity designed to be softer...on Durex's strengths as a trusted, reliable brand and boost its appeal to a wider audience. Condom use ...
Direct News: Christian Aid in cabinet mailing
11 Jul 2007
The kit contains a photo of a person living in the developing world and recounts how they have suffered as a result of climate change and trade rules. It also includes a bottle of water, mosquito net, condom, tin of tomatoes and globe stress ball. Each item is labelled with key facts about global ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
