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The joy of sex marketing

From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine...first TV campaign in 12 months to promote its Performax Intense condom, while Mates owner Ansell Healthcare launches condom brand Skyn (see box). Ann Summers and Coco de Mer, purveyors of all things sex ... explains. "In India, there is very little advertising or awareness condoms are still a taboo purchase. We ...

Durex 'how in-sync are you?' by Euro RSCG London

The campaign launches its latest product, Performax Intense, a condom designed to help couples be more in-sync during sex. The 50-second work will break on YouTube on 1 February, showcasing its "in-sync" properties by drawing on the insight at the heart of the campaign of "slowing him down and speeding her up ...

Green & Black's global brand manager joins Global Ethics

Global Ethics produces a range of ethical products under the One brand, including One Water, One Toilet Tissue, One Soap and One Condoms, linked with projects in Africa. Kinniburgh will report to Ashley Stockwell, global brand and marketing director. She will be responsible for developing the One ...

John Lewis profits soar 20%

, so demand is proving more resilient at the higher end." Waitrose began to sell Fairtrade condoms ...

Waitrose to sell Fairtrade condoms

to sell Fairtrade condoms....two types of condoms from FairSquared, a small ethical supplier based in Newcastle. The condoms ... branches from 4 April, priced at 6.99 for a pack of 12. Ultra-thin condoms will be sold in 159 branches, while the ribbed condoms will be available in 35 branches. Siobhan Bowie, Waitrose buyer, said: "We ...

Brasso Gadget Care to target iPod generation

's recent 2.5bn acquisition of SSL, which owns condom brand Durex. The company's chief executive, Bart ...

JLS to roll out condom range in partnership with Durex

LONDON - 'X Factor' runners up JLS are planning to launch their own range of condoms in a reported...the condoms. JLS, which stands for Jack Lad Swing, shot to fame after coming second on 'The X Factor' two ...

Raunchy Mates TV ad features fantasy land

LONDON - Mates Condoms has created a fantasy world called 'pleasureland' in a saucy new TV spot.

Philips faces challenge of marketing sex toys to the British

of supermarkets - stocks Durex's vibrating penis rings alongside condoms, but does not offer full-size vibrators ...

The Work: New Campaigns - The World

Project: Safe sex Client: LAFA Brief: Increase use of condoms among young adults Creative agency: Ester ... to boost the use of condoms among Swedes. The TV films for LAFA, the Stockholm County Aids prevention ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.