Brand Manager of the Week: Malcolm Parkinson
23 May 2012
? Salesman for Mars Confectionery. What was your finest hour? Getting my pilot's licence. It's like ...
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In 2008, Cadbury-Schweppes sold Monkhill Confectionery, which includes Butterkist, to Tangerine Confectionery for 58m. It is now returning to the category with the launch of Cadbury Popcorn to tap into the growing demand for popcorn and sharing bags. Cadbury's move mirrors a similar move by the likes ...
? Salesman for Mars Confectionery. What was your finest hour? Getting my pilot's licence. It's like ...
Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year
under new owner Tangerine Confectionery....Tangerine Confectionery acquired the rights to the chewy bar brand last year from ... . Tangerine Confectionery's current portfolio includes Barratt Refreshers, Sherbet Dip Dabs, Sherbet Fountains and Fruit Salads. According to Tangerine Confectionery, the Wham bar sold over 30 million bars a year ...
. He started his career as a marketing executive at Bluebird Confectionery in 1984 and worked ...
7:00 PM - 15 Apr How have we got to the point whereby a confectionery co. can run an ad showing ...
NO - BRENDAN TANSEY, CHIEF EXECUTIVE UK, WUNDERMAN This is not a simple question, because many food companies make a range of products from healthy to confectionery. The McDonald's menu of today is different from five years ago. In light of this, a blanket ban seems arbitrary. The nature ...
tobacco, just as I m not convinced that making the marketing of confectionery and alcohol dark will do ...
The popcorn brand, which is owned by Tangerine Confectionery and previously worked with Grey, has hired BMB to work on a relaunch. BMB s first work for Butterkist, which will promote new flavour ... of other confectionery brands owned by Tangerine, including Barratt Refreshers, Dip Dab, Sherbet Fountain ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.