Masterfoods aims confectionery magazine trial at young mothers
17 Apr 2002 | by Mark Kleinman,
, Bright Ideas. The title is designed to promote confectionery brands such as Galaxy, Maltesers and Milky
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Direct brief: Natural Confectionery Co reappoints Sledge
05 Aug 2008
The Natural Confectionery Company has reappointed experiential agency Sledge to run a series
Joshua beats roster shops to land Mars ad business
09 Dec 2003 | by Staff,
confectionery ad account....on the confectionery market next year with a range of variants on its flagship Mars brand. The company has already ...
Arc secures Nestle agency roster place
17 Feb 2006 | by by Staff
LONDON - Arc Worldwide London has won a place on Nestle's £12.6m confectionery roster without a...Arc joins Joshua, Billington Cartmell, Logistics and Chemistry on the FMCG giant's confectionery promotions and customer relationship marketing roster. The agency was appointed on the strength of a one-off project aimed at driving sales of Nestle's children's range. Nestle is focusing on CRM and below ...
Cadbury goes for growth as it imports Yowie brand
22 Apr 1999 | by IAN DARBY
the children s confectionery category....Cadbury next week introduces a new chocolate brand to the UK market in an attempt to expand the children s confectionery category. Yowie is a range of animal-shaped chocolates that contain toys. It has been a massive success in Australia. It will be called Cadbury Land Yowie in the UK ...
Mars to sound out pop tour TV
20 Nov 1997 | by MIKE HEWITT
Mars Confectionery, traditionally known for its conservative attitude to media buying, is testing...Mars Confectionery, traditionally known for its conservative attitude to media buying, is testing a new medium to reach the notoriously elusive youth market. Mars will advertise its Twix brand on giant screens at music concerts on the Smash Hits tour and expects to reach 75,000 youngsters ...
Masterfoods consolidates £120m media planning into MediaCom
21 May 2002 | by Ian Darby,
LONDON - Masterfoods, the confectionery, food and pet care company, has consolidated media planning...includes Mars Confectionery and Pedigree Masterfoods, said that it had held the pitch as part of a European ...
Nestle to develop cross-brand relationship marketing project
16 Mar 2005 | by by Staff
brands, initially focusing on coffee and confectionery products.
FIELD MARKETING: Global services out in the field - Global field marketing agencies can cross boundaries
06 Jul 2000 | by JULIE BIRD
, confectionery and soft drinks being advertised and marketed through global campaigns....The road to consumer globalisation is busily being constructed by technology, multinationals and cross-border mergers. The evidence is everywhere, with products such as credit cards, computers, confectionery and soft drinks being advertised and marketed through global campaigns. Consistent ...
Direct News brief: Chewits plans heavyweight sampling drive
15 Jun 2005
Chewits, the Leaf UK-owned confectionery brand, is planning a heavyweight sampling drive to support
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
