Kraft confectionery brands to tour the UK
04 May 2011 | by John Reynolds
Kraft is to increase its investment in experiential marketing in the UK, to promote its confectionery brands such as Oreo, Mikado and Toblerone.
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Sector Insight: Sugar confectionery and gum
11 Jan 2012 | by Jane Bainbridge
Health messages and price rises appear to have had only a partial impact on consumer attitudes; most people say they share their sweets, but regular consumption is high.
Nestlé's UK confectionery marketing director departs
25 Aug 2010 | by John Reynolds
Terri Tinella, marketing director of Nestlé's confectionery division, is to leave her role and return to Canada.
Sector Insight Confectionery
11 Aug 2009 | by Jane Bainbridge
Restrictions on advertising to children and a shift to healthier snacks will force the sector to focus more strongly on innovation.
Skinny Candy to launch range of confectionery
07 Apr 2009
Skinny Candy, a health food brand, is launching a range of 99-calorie 'guilt-free' confectionery. The products are aimed at 25- to 40-year-old ABC1 women. The range includes chocolate products and fruit-flavoured jelly sweets.
Branding brief: Dr Oetker launches confectionery products
10 Mar 2009
Dr Oetker has launched a range of confectionery products called No Bake Clusters Mix. The products, which do not require oven baking, were designed by brand consultancy Chilli. The range comes in Yogurt and Cranberry Clusters Mix variants.
Mars shifts confectionery brands to Wrigley
07 Oct 2008 | by Gemma Charles
LONDON - Mars' global sugar confectionery brands are to be transferred to Wrigley following the completion of its $23bn takeover of the chewing-gum company.
Natural Confectionery makes UK TV debut through Fallon
18 Aug 2008 | by Darren Davidson
LONDON - The Natural Confectionery Company, the Cadbury-owned Australian sweets brand, has launched its first UK campaign through Fallon.
Direct brief: Natural Confectionery Co reappoints Sledge
05 Aug 2008
The Natural Confectionery Company has reappointed experiential agency Sledge to run a series of 'Little Day Out' events over the summer period. The drive will be supported with a sampling, online and retail strategy.
Careers: Just the job - Brand manager, Tangerine Confectionery
15 Apr 2008
Helen Sears is in the right job for a marketer with a sweet tooth - as brand manager of confectionery company Tangerine, she has plenty of opportunity to indulge herself.
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