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Initiative has won the £15 million European media account for Storck confectionery. UK media for brands including Werther's Original, Bendick's and Campino will continue to be handled by Initiative's sister agency Brand Connection.
LONDON - Masterfoods is targeting young mothers with the trial of its first customer magazine, Bright Ideas. The title is designed to promote confectionery brands such as Galaxy, Maltesers and Milky Way.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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