Masterfoods to stop advertising confectionery to under-12s
05 Feb 2007 | by by Darren Davidson
LONDON - Masterfoods is to stop marketing confectionery to children under 12 globally, putting pressure on rival food companies to follow its example.
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Natural Confectionery makes UK TV debut through Fallon
18 Aug 2008 | by Darren Davidson
LONDON - The Natural Confectionery Company, the Cadbury-owned Australian sweets brand, has launched its first UK campaign through Fallon.
Asda aims to go 'chavtastic' for confectionery range
22 Aug 2006 | by by Alex Donohue
LONDON - Asda has reportedly made an application to register a trademark for the word 'chav' for its confectionery range.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
