Kraft confectionery brands to tour the UK
04 May 2011 | by John Reynolds
Kraft is to increase its investment in experiential marketing in the UK, to promote its confectionery brands such as Oreo, Mikado and Toblerone.
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Health messages and price rises appear to have had only a partial impact on consumer attitudes; most people say they share their sweets, but regular consumption is high.
Kraft is to increase its investment in experiential marketing in the UK, to promote its confectionery brands such as Oreo, Mikado and Toblerone.
Terri Tinella, marketing director of Nestlé's confectionery division, is to leave her role and return to Canada.
Restrictions on advertising to children and a shift to healthier snacks will force the sector to focus more strongly on innovation.
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