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Nestle Rowntree is backing its new Oompas confectionery product with a TV ad that continues the Wonkaland theme of the ads for its Xploder and Wonkalate bars. The 20-second spot, by Roose & Partners, features two boys exploring Wonkaland and encountering giant jam doughnuts, a caterpillar and...
Nestle Rowntree is backing its new Oompas confectionery product with a TV ad that continues the Wonkaland theme of the ads for its Xploder and Wonkalate bars. The 20-second spot, by Roose & Partners, features two boys exploring Wonkaland and encountering giant jam doughnuts, a caterpillar and...
The past couple of years have been an exceptionally busy time for confectionery companies, with a host of new brands, brand variants and limited editions being released. But has all this new product development activity filtered down to the point of purchase (POP) material used to stimulate purchase...
- Haribo, the European confectionery brand, has handed its 1m UK media planning and buying account to CIA Manchester. Media buying and planning in the UK was previously handled by Leeds based agency H&H Advertising & Marketing, which has held on to the creative account.
- Haribo, the European confectionery brand, has handed its 1m UK media planning and buying account to CIA Manchester. Media buying and planning in the UK was previously handled by Leeds based agency H&H Advertising & Marketing, which has held on to the creative account.
The confectionery market is one of the most competitive in FMCG marketing. Major companies such as Mars, Cadbury and Nestle are engaged in a grim battle for share of market: all desperate to win sweet-toothed consumers away from rivals.
Silver Winner Client: Thorntons Product: Thorntons Title: Launch Agency: Rainey Kelly Campbell Roalfe /Y Company: Godman Director: Kevin Thomas Silver Winner Client: Mars Confectionery Product: Maltesers Title: Roller Agency: D Arcy Production Company: Brave Films Director: David Hartley
Cadbury Schweppes has approached non-roster agencies, Leo Burnett and Bates UK, about a global advertising project for its confectionery business.
Trebor Bassett, the UK s biggest sugar confectioner which was forced to consolidate its operations earlier this year, is relaunching its children s confectionery range.
This is an interesting one. If they weren t on the same sheet, the writing and signature would not look as though they belong together, in this case an indication that the writer has constructed a somewhat larger-than-life public persona to meet the requirements of her position. She is strong, assertive...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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