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Health messages and price rises appear to have had only a partial impact on consumer attitudes; most people say they share their sweets, but regular consumption is high.
The Natural Confectionery Company has launched a campaign by Fallon for its new product, Guzzle Puzzle, to encourage consumers to mix and match the sweets to create new flavour combinations.
The Natural Confectionery Company has launched a campaign to promote its new "Guzzle Puzzle" sweets, which allow consumers to combine two different-flavoured jelly sweets to create a third flavour.
Kraft is to increase its investment in experiential marketing in the UK, to promote its confectionery brands such as Oreo, Mikado and Toblerone.
Terri Tinella, marketing director of Nestlé's confectionery division, is to leave her role and return to Canada.
Restrictions on advertising to children and a shift to healthier snacks will force the sector to focus more strongly on innovation.
Dr Oetker has launched a range of confectionery products called No Bake Clusters Mix. The products, which do not require oven baking, were designed by brand consultancy Chilli. The range comes in Yogurt and Cranberry Clusters Mix variants.
LONDON - Mars' global sugar confectionery brands are to be transferred to Wrigley following the completion of its $23bn takeover of the chewing-gum company.
LONDON - The Natural Confectionery Company, the Cadbury-owned Australian sweets brand, has launched its first UK campaign through Fallon.
The Natural Confectionery Company has reappointed experiential agency Sledge to run a series of 'Little Day Out' events over the summer period. The drive will be supported with a sampling, online and retail strategy.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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