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Appointment to view: how Skittles turned social

Skittles claims to have the UK's most popular confectionery Facebook brand page. Here's a look

BR Video: Kit Kat is successfully hijacking the World Cup

Following the launch of football-led TV campaigns by Nestl and Mars, both confectionery brands are starting to become associated with the World Cup. But Mars, and AMV BBDO, will be disappointed to discover ... with The FA, is an official supplier to the England team. The confectionery company is now in discussions ...

BR Video: Dairy Milk ads more memorable than rival Galaxy

in the take-home confectionery sector, posting growth below the 2% market rate to reach a sales value of about ...

Do health issues boost food brands?

of the year. The confectionery giant has already removed four of the artificial colours mentioned in the study ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.