Engaging with the masses
19 Oct 2011 | by Nick Adams, managing director of Sense
own low-cost tactical sampling campaign for a confectionery brand engaged 2.1m consumers online ...
The seasonal confectionery brand is being consistent and fun with its Olympics theme
own low-cost tactical sampling campaign for a confectionery brand engaged 2.1m consumers online ...
and confectionery. Even giant brands like McDonald's are looking to get in on the action by offering up Oreo ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.