Engaging with the masses
19 Oct 2011 | by Nick Adams, managing director of Sense
own low-cost tactical sampling campaign for a confectionery brand engaged 2.1m consumers online ...
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Jolly Ranchers 'turtle' by Olivier Agostini
17 Jan 2012
Jolly Rancher, the confectionery brand, crowdsourced its latest US campaign, "turtle".
Natural Confectionery Company breaks comic ads
16 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
The Natural Confectionery Company has launched a campaign by Fallon for its new product, Guzzle
The Natural Confectionery Company 'Guzzle Puzzle' by Fallon
15 Aug 2011
The Natural Confectionery Company has launched a campaign to promote its new "Guzzle Puzzle" sweets
Appointment to view: how Skittles turned social
03 Aug 2011 | by Sarah Johnson
Skittles claims to have the UK's most popular confectionery Facebook brand page. Here's a look
Adwatch (8 June): Top 20 recall - Oreo gets tongues wagging
08 Jun 2011 | by Ryan Newey, Co-founder, Fold7
and confectionery. Even giant brands like McDonald's are looking to get in on the action by offering up Oreo ...
BR Video: Kit Kat is successfully hijacking the World Cup
09 Jun 2010 | by Arif Durrani
Following the launch of football-led TV campaigns by Nestl and Mars, both confectionery brands are starting to become associated with the World Cup. But Mars, and AMV BBDO, will be disappointed to discover ... with The FA, is an official supplier to the England team. The confectionery company is now in discussions ...
Fisherman's Friend resurrects classic character for TV ads
13 Jan 2010 | by Alex Brownsell
LONDON - Confectionery brand Fisherman's Friend is rolling out a new animated TV campaign featuring
Cadbury 'dogs in cars' by Saatchi & Saatchi Sydney
13 Nov 2009
umbrella for confectionery brand Cadbury, starring a host of canine stars.
Fox's Biscuits 'British biscuit advisory board' by Mother London
25 Sep 2009
the tried and tested confectionery receptacle the biscuit tin. ...
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