Appointment to view: how Skittles turned social
03 Aug 2011 | by Sarah Johnson
Skittles claims to have the UK's most popular confectionery Facebook brand page. Here's a look
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Weapon7 boosts firepower as the AMV big guns roll in
15 Sep 2011 | by Anne Cassidy
years against the backdrop of a recession. The agency's clients include DHL, The Natural Confectionery ...
Britvic launches foam Tango in aerosol bottle
27 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
of the drinks with consumers were "highly successful", adding that the brand will be extended into confectionery ...
Kraft's Oreo makes Facebook record attempt
14 Feb 2011 | by Mark Banham
of confectionery manufacturer Cadbury in February last year. Last week, Kraft Foods reported a 23.8% slump ...
Butterkist unveils chocolate-toffee flavour with digital push
08 Feb 2011 | by Sarah Shearman
The integrated campaign, created by Gratterpalm for the Tangerine Confectionery-owned popcorn brand, rolls out on 24 February. It will centre on the strapline "You can t resist Butterkist ... flavours. It rolls out across other TV channels from 24 February. Tangerine Confectionery s other brands ...
The death of the brand website?
02 Feb 2011 | by Stuart Derrick
, Hodge cites the example of confectionery brand Skittles, which decided to scrap its website in 2009 ...
Cadbury dodges TV ad curbs with online Buttons activity
26 Aug 2010 | by Anne Cassidy
rigid Ofcom regulations on advertising confectionery to children on television.
Greenpeace attacks Nestlé with 'Kit Kat' viral
18 Mar 2010 | by Sara Kimberley
Protesters yesterday descended on Nestl 's Croydon headquarters to highlight a report by Greenpeace that claims the confectionery giant uses palm oil from Sinar Mas Group, the biggest and most destructive palm oil producer. Greenpeace says the palm oil from the supplier was used in Nestl products ...
Thorntons moves into social networking for Christmas push
15 Dec 2009 | by James Quilter
The upmarket confectionery retailer has launched a Facebook app 'The Thorntons Advent Calendar', alongside revamped consumer and corporate sites. The advent calendar is offering money-off deals on Thorntons products on its website throughout December. The calendar is also available ...
How marketers can manage their relationships with ad networks
29 Sep 2009 | by Victoria Furness
. Spreading the word Last year, the agency produced a campaign for the Natural Confectionery Company ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
