Why it pays to play in-store
02 Dec 2008 | by Nicola Clark
in the confection-ery sector, for example, drove consumers to the corresponding aisle in the super-market, giving ...
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IRI parts company with UK MD McNamara
12 Jan 2009 | by Staff
of the 16,000 strong beverage and confectionery sales offering at Cadbury. Prior to joining Cadbury ...
Former Ogilvy and Publicis execs set up Archetypology
05 Sep 2005 | by by Sam Matthews
value. The agency has already secured two major clients from the healthcare and confectionery ...
Marketing Research Awards: Best new product development research
06 Jul 2005
WINNER Client: Nestle Rowntree Agencies: Redballoon, Incepta Marketing Intelligence WINNER Nestle wanted to revamp its Smarties confectionery brand to combat an outdated image. It had developed a range of Fruity Smarties and wished to ensure they were differentiated in the marketplace ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
