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Kraft confectionery brands to tour the UK

confectionery brands such as Oreo, Mikado and Toblerone.

Cake specialist Broderick's prepares UK launch

Broderick's has created a quirky brand identity for the launch, as it looks to achieve standout in a congested confectionery market. The fresh brand identity has been created by design agency HarrimanSteel. The range of cakes and snack bars includes chocolate brownies, as well as more unusual ...

Field marketing leagues tables 2008

. One such client is Nestle. Its Rowntree confectionery brand is represented by the agency ...

How to integrate experiential into campaign planning

festival. Focus groups were also used by Sledge for the Natural Confectionery Company, which, unusually ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.