The pitfalls facing product placement
22 May 2007 | by Nicola Clark
of charge, by launching and marketing the product itself. Justine Cather, founder of confectionery company ...
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Green & Black's launches online promotion for chocolate lovers
16 Oct 2007 | by Alex Donohue
LONDON - Confectionery brand Green & Black's has launched a promotional campaign for consumers..., senior account manager at Brave, said: The confectionery market moves very fast and this is a new way ...
Sex and the City hunk explains the bubbles for Aero
16 Apr 2007 | by Joanne Payne
the business from Lowe in 2005. Aero is one of Nestle s top seven confectionery brands, so we are delighted ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
