Mars ties with Football Association and England team
15 Sep 2009 | by Ed Kemp
. The confectionery brand has agreed two separate deals. The first makes Mars an official supplier to the England team ...
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Sports Marketing: Olympic promise
29 Sep 2010 | by Ed Kemp
's Official Treat Provider. In August, the confectionery company launched a high-profile 'Spots vs ...
Cadbury to bang drum for 2012 Olympic Games
15 Oct 2008 | by Nikki Sandison
-two sponsorship deal with the confectionery giant within the next few days. Cadbury will be able to use ...
Crisis, what crisis?
04 Sep 2007 | by Gemma Charles
reputation as one of the most trusted British brands, the events left the confectionery company badly bruised ... in the recent wet weather. All this has hit the company hard; confectionery profits have fallen and a global ... slip in its fortunes. Cadbury s first-half figures for the confectionery market show that while revenue ...
The pitfalls facing product placement
22 May 2007 | by Nicola Clark
of charge, by launching and marketing the product itself. Justine Cather, founder of confectionery company ...
King Tutankhamun exhibition in partner hunt
13 Mar 2007 | by Jemima Bokaie
The organisers of the Treasures of Tutankhamun exhibition have appointed SML Marketing to target potential partners from the confectionery, toy, automotive and cereals sectors. Partners already signed include Hilton, National Geographic and Transport for London. Credit Suisse will sponsor ...
ITV signs sponsors for Wild at Heart and cookery strand
09 Jan 2007 | by by Mark Banham
LONDON - ITV has signed confectionery manufacturer Cote d'Or to its peaktime drama 'Wild at Heart
Media Analysis: Short on time, short on effect
22 Nov 2006
this in mind, as the confectionery firm strangely neglected to take up any online or mobile activity to support ...
Cadbury seeks to scrap Coronation Street tie-up
15 Nov 2006 | by Joanna Bowery
The confectionery company wants to terminate its £10m-a-year sponsorship just 10 months into a two-year contract. However, it will be able to do so only if ITV can secure a suitable replacement. The broadcaster is aiming to develop cross-platform opportunities, such as mobile, interactive and online activity ...
The BTAA Awards 2006: Best new creative team - Sponsored By Broadcast Advertising Clearance Centre
10 Mar 2006
Planchon CONFECTIONERY AND SNACKS BRONZE AWARD Client: KP Product: McCoy's Special Crisps Title: TV Remote ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
