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Fairtrade becomes mainstream with Cadbury initiative
10 Mar 2009 | by Gemma Charles
The Fairtrade movement's lingering associations with hippy lifestyles and dubious-tasting products looks set to be consigned to the history books following the news that Cadbury Dairy Milk has achieved Fairtrade Foundation-certification. Under the deal announced last week, the UK's top-selling confectionery ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
