New business leagues (27 April 2012)
26 Apr 2012
Tangerine Confectionery.
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Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year
Butterkist hands ad duties to BMB
29 Mar 2012 | by Anne Cassidy
The popcorn brand, which is owned by Tangerine Confectionery and previously worked with Grey, has hired BMB to work on a relaunch. BMB s first work for Butterkist, which will promote new flavour ... of other confectionery brands owned by Tangerine, including Barratt Refreshers, Dip Dab, Sherbet Fountain ...
Jolly Ranchers 'turtle' by Olivier Agostini
17 Jan 2012
Jolly Rancher, the confectionery brand, crowdsourced its latest US campaign, "turtle".
Fallon lands Terry's Chocolate Orange account
29 Sep 2011 | by Anne Cassidy
DDB UK, the former incumbent on the Terry's account, resigned the business after confectionery rival Mars consolidated its global advertising into BBDO and DDB. DDB's last major work for Terry's Chocolate Orange was a TV ad, called "bang, bang", which launched in November last year. It was the first ...
Weapon7 boosts firepower as the AMV big guns roll in
15 Sep 2011 | by Anne Cassidy
years against the backdrop of a recession. The agency's clients include DHL, The Natural Confectionery ...
The Natural Confectionery Company 'Guzzle Puzzle' by Fallon
15 Aug 2011
The Natural Confectionery Company has launched a campaign to promote its new "Guzzle Puzzle" sweets
Appointment to view: how Skittles turned social
03 Aug 2011 | by Sarah Johnson
Skittles claims to have the UK's most popular confectionery Facebook brand page. Here's a look
When it's crunch-time, this client trusts his gut
28 Jul 2011 | by John Tylee
at the confectionery giant, which included a spell in France, he led the development of brands including Maltesers ...
MediaCom wins Mars/Wrigley media account in Canada
30 Mar 2011 | by Arif Durrani
North America. The agency assumes responsibility for all of the confectionery giant's media planning ... confectionery giants Mars and The Wrigley Company in October 2008. Jamie Edwards, chief executive of MediaCom ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
