Driving value from promotions
30 Jun 2011 | by Rod Street
in toiletries but amongst the steepest increases in the last year have been seen in confectionery, where cocoa ...
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Appointment to view: how Skittles turned social
03 Aug 2011 | by Sarah Johnson
Skittles claims to have the UK's most popular confectionery Facebook brand page. Here's a look
Trading places: this week's people moves
11 Feb 2011 | by Susan Billinge
) Toby Baker , UK marketing director at The Wrigley Company , has left the confectionery brand without a ...
Butterkist unveils chocolate-toffee flavour with digital push
08 Feb 2011 | by Sarah Shearman
The integrated campaign, created by Gratterpalm for the Tangerine Confectionery-owned popcorn brand, rolls out on 24 February. It will centre on the strapline "You can t resist Butterkist ... flavours. It rolls out across other TV channels from 24 February. Tangerine Confectionery s other brands ...
Trading Places: This week's people moves in advertising, marketing and media
15 Oct 2010 | by Katherine Levy
of the British confectionery company in January. Tamara Minick-Scokalo , a former Cadbury executive who ...
Trading Places: This week's people moves in advertising, marketing and media
27 Aug 2010 | by Staff
Tinella , marketing director of Nestl 's confectionery division, is leaving to return to Canada. She ... director for confectionery at Nestl Canada. ( Marketing ) Media Initiative Media ended a ...
Trading Places: This week's people moves in advertising, marketing and media
13 Aug 2010 | by Staff
of marketing for Nescaf , as part of a wider reshuffle. Aldridge, currently the company s confectionery ...
BR Video: Kit Kat is successfully hijacking the World Cup
09 Jun 2010 | by Arif Durrani
Following the launch of football-led TV campaigns by Nestl and Mars, both confectionery brands are starting to become associated with the World Cup. But Mars, and AMV BBDO, will be disappointed to discover ... with The FA, is an official supplier to the England team. The confectionery company is now in discussions ...
Cadbury sets defence against Kraft
12 Jan 2010 | by John Reynolds
LONDON - Cadbury, the UK confectionery company, has described as "derisory" the latest hostile bid
Thorntons moves into social networking for Christmas push
15 Dec 2009 | by James Quilter
The upmarket confectionery retailer has launched a Facebook app 'The Thorntons Advent Calendar', alongside revamped consumer and corporate sites. The advent calendar is offering money-off deals on Thorntons products on its website throughout December. The calendar is also available ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
