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Avoiding a red card

support for the England team. The confectionery manufacturer also sees the value in having an indirect ...

Alan Mitchell on Branding: Look behind the message

.co.uk/reinventingmarketing 30 SECONDS ON ... KIT KAT - Launched as Chocolate Crisp in 1935 by York confectionery firm ...

Trident

confectionery brands are taking a more successful, grown-up approach - most recently category leader Wrigley ...

Brand manager of the week: Gerry Walker, Brand and sales director, Redfoot

? Sales rep for Cadbury Confectionery. - How did you get your first job? I persuaded the sales trainer ...

Marketing Mole: Name that brand

This Nestle-owned confectionery brand is sold under the Galak brand in most European countries

Haribo adds variant to Happy Cola-bottle range

Haribo has launched an additional variant of its Happy Cola-bottle confectionery. The Cola Twist

Muller to add variant to Muller Rice range

Muller is to add a confectionery-style variant to its Muller Rice range. The Smooth Toffee flavour

Maoam to introduce ChewTwo sweet

Maoam, the confectionery brand, is to introduce a product containing two fruit flavours in one

Cadbury plots charity drive

The confectionery brand has briefed Weapon7 to drive donations to help children fighting life-threatening illnesses and raise awareness of the tie. Cadbury, which is the biggest corporate sponsor of Make-A-Wish, has committed to the tie-up for the next three years. The charity's branding will appear ...

The week in marketing

in Luxembourg, which ruled that the shape of the confectionery 'cannot be sufficiently distinguished from other ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.