Murdoch claims 3m sales for "fearless" Sunday's Sun
27 Feb 2012 | by Arif Durrani
S and Iceland. The financial sector brought in advertising spend from Halifax, beer had Carling, confectionery ...
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Neil Jones to take commercial VP role at AOL Advertising Group
02 May 2012 | by Arif Durrani
. He started his career as a marketing executive at Bluebird Confectionery in 1984 and worked ...
Ireland's Out of Home sector drops 5% to total €194.6m in 2011
27 Jan 2012 | by Nick Batten
the confectionery market, with an increase in display value of 28%. Both Nestl and Kraft Group were active spenders ... ,538,346 20 5 Confectionery 11,411,212 28 6 Retail outlets 10 ...
Paper Round (6 October) - Which clients are advertising in the national press?
06 Oct 2010 | by Sarah Johnson
papers. Wispa aims to build on the online success that saw it return to the nation's confectionery ...
Messino unveils oblong Jaffa Cake
10 Nov 2009 | by Nicola Brookes
Challenge - German confectionery company Bahlsen wanted to raise awareness of its brand of Jaffa...the UK, as well as influential online voices. Recipients were either prolific confectionery commentators ...
ZenithOptimedia wins Mars-Wrigley £80 million media buying
06 Nov 2009 | by Arif Durrani
and follows the $23bn merger of the global confectionery giants Mars and The Wrigley Company last October ... includes products such as Dolmio, Uncle Ben s and Klix; the 20m media buying for Mars Confectionery, which ...
Cadbury follows Fairtrade route
14 Oct 2009 | by Staff
since BrandIndex started tracking. Cadbury continues to be the highest-scoring confectionery brand ...
Twix creates teatime appeal
30 Sep 2009 | by Staff
Brand Twix Brand owner Mars Media agency ZenithOptimedia Creative agency TBWA The brands owned by the confectionery giant Mars have traditionally benefited from memorable advertising. Who can forget the slogan A Mars a day helps you work, rest and play, or the recently resurrected red ...
OMD muscles in on Mars-Wrigley action
23 Sep 2009 | by Arif Durrani
News of OMD's inclusion on the confectionery giant's shortlist will increase the pressure ... for Mars Confectionery, which includes chocolate brands Mars Bars, Snickers and Galaxy; and the 15m ... merger of the global confectionery giants Mars and The Wrigley Company last October. The newly formed ...
Mars-Wrigley reviews £80m UK media buying business
02 Sep 2009 | by Arif Durrani
The review process follows the $23bn merger of the global confectionery giants Mars ... , Uncle Ben s and Klix; the 20m media buying for Mars Confectionery, which includes chocolate brands Mars ... the consolidated media planning business for Mars Confectionery and Pedigree Masterfoods, which it won in 2002 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
