Trading places: this week's people moves
11 Feb 2011 | by Susan Billinge
) Toby Baker , UK marketing director at The Wrigley Company , has left the confectionery brand without a ...
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Kraft's Oreo makes Facebook record attempt
14 Feb 2011 | by Mark Banham
of confectionery manufacturer Cadbury in February last year. Last week, Kraft Foods reported a 23.8% slump ...
Butterkist unveils chocolate-toffee flavour with digital push
08 Feb 2011 | by Sarah Shearman
The integrated campaign, created by Gratterpalm for the Tangerine Confectionery-owned popcorn brand, rolls out on 24 February. It will centre on the strapline "You can t resist Butterkist ... flavours. It rolls out across other TV channels from 24 February. Tangerine Confectionery s other brands ...
Wrigley UK marketing director departs role
08 Feb 2011 | by Loulla-Mae Eleftheriou-Smith
Toby Baker, UK marketing director at The Wrigley Company, has left the confectionery brand without
The death of the brand website?
02 Feb 2011 | by Stuart Derrick
, Hodge cites the example of confectionery brand Skittles, which decided to scrap its website in 2009 ...
Time to sweet-talk the UK
19 Jan 2011 | by Nick Hughes
. After all, US confectionery companies are hardly flavour of the month on this side of the Atlantic ... with the saturated US confectionery market, the UK offers appealing growth prospects for big brands (see table ... marketplace is not the right way forward.' TOP 10 UK CHOCOLATE CONFECTIONERY BRANDS BY VALUE Brand ...
Dial B for bespoke
18 Jan 2011 | by Karen Jackson
of customer interaction as an international airline or a confectionery brand? In one instance, typical ...
Year in review: 2010 A year in comms
16 Dec 2010 | by Cathy Bussey and Kate Magee
of 2004. Iconic British confectionery brand Cadbury agrees to a 11.5bn takeover bid from US food ...
Tesco and Sainsbury's strong performers in November
08 Dec 2010 | by John Reynolds
-perishable seasonal focus, such as crisps and snacks (up 9.7%), soft drinks (up 9%) and confectionery (up 6 ...
Collaboration: How to avoid crossed wires with cross-promotion
01 Dec 2010 | by Suzy Bashford
', which ran across its entire portfolio, from cereals to confectionery. She says the idea of encouraging ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
