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What's in store for 2012?

guilty pleasures, such as confectionery, alcohol and fast food, as we turn to comfort eating ...

Edelman steps up Kraft role as Cadbury agrees takeover bid

for the confectionery firm.

Dawson-Shepherd leaves Cadbury

It is understood Andraea Dawson-Shepherd is the casualty of a wide-ranging restructure of the comms functions at the confectionery giant. She will not be directly replaced, but corporate res ... to separate its confectionery and soft drinks businesses. Cadbury Schweppes declined to comment on Dawson ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.