Brand Manager of the Week: Malcolm Parkinson
23 May 2012
? Salesman for Mars Confectionery. What was your finest hour? Getting my pilot's licence. It's like ...
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Cadbury takes another pop at popcorn market
28 May 2012 | by John Reynolds
In 2008, Cadbury-Schweppes sold Monkhill Confectionery, which includes Butterkist, to Tangerine Confectionery for 58m. It is now returning to the category with the launch of Cadbury Popcorn to tap into the growing demand for popcorn and sharing bags. Cadbury's move mirrors a similar move by the likes ...
Mars named Cannes Advertiser of the Year
03 May 2012 | by Daniel Farey-Jones
Mars, the confectionery, petcare and food giant, has been named Cannes Lions Advertiser of the Year
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
7:00 PM - 15 Apr How have we got to the point whereby a confectionery co. can run an ad showing ...
Butterkist hands ad duties to BMB
29 Mar 2012 | by Anne Cassidy
The popcorn brand, which is owned by Tangerine Confectionery and previously worked with Grey, has hired BMB to work on a relaunch. BMB s first work for Butterkist, which will promote new flavour ... of other confectionery brands owned by Tangerine, including Barratt Refreshers, Dip Dab, Sherbet Fountain ...
Thorntons hunts for consumer agency while stores close
22 Mar 2012 | by Sara Luker
the company's annual rent bill, as it struggles to compete with supermarket confectionery prices ...
Helen Edwards: The good and bad of Cadbury's brand association tendencies
21 Mar 2012 | by Helen Edwards, PPA, Business columnist of the year
There are two places where you might encounter the Cadbury chocolate brand, aside from the normal confectionery shelves and biscuit aisles. The first will be familiar to rail users. You're languishing in the queue in a travel branch of WH Smith . When you finally reach the till a bored assistant asks whether ...
Northern Foods looks internally for Fox's MD
25 Jan 2012 | by Nick Batten
of Northern Foods' brands division, who has been appointed chief executive of Tangerine Confectionery. Before joining Northern Foods, Bugler worked for a number of other confectionery companies, including ... there in the interim." Hunter is to take up his role at Tangerine Confectionery on February 1. Hunter had spent ...
Jolly Ranchers 'turtle' by Olivier Agostini
17 Jan 2012
Jolly Rancher, the confectionery brand, crowdsourced its latest US campaign, "turtle".
Brand Health Check: Wispa
13 Jan 2012 | by Rachel Barnes
on their investment. I can think of many brands that would make plenty of noise about sales of 49m. Confectionery ... confectionery brands being more than 70 years old, age is clearly no barrier to sustained success. REMEDY ... in the increasingly congested confectionery category. Playing on the brand's heritage will continue to be important ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
