Britvic launches foam Tango in aerosol bottle
27 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
of the drinks with consumers were "highly successful", adding that the brand will be extended into confectionery ...
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Neil Jones to take commercial VP role at AOL Advertising Group
02 May 2012 | by Arif Durrani
. He started his career as a marketing executive at Bluebird Confectionery in 1984 and worked ...
Kraft's Oreo makes Facebook record attempt
14 Feb 2011 | by Mark Banham
of confectionery manufacturer Cadbury in February last year. Last week, Kraft Foods reported a 23.8% slump ...
Messino unveils oblong Jaffa Cake
10 Nov 2009 | by Nicola Brookes
Challenge - German confectionery company Bahlsen wanted to raise awareness of its brand of Jaffa...the UK, as well as influential online voices. Recipients were either prolific confectionery commentators ...
How marketers can manage their relationships with ad networks
29 Sep 2009 | by Victoria Furness
. Spreading the word Last year, the agency produced a campaign for the Natural Confectionery Company ...
Insiders' Guide: TalkSport sponsorship and promotion
12 May 2009 | by staff
Who is the team leader? Laura Botton, whose management style is best described as "Sweary Nan". What's in your inbox? Every day brings different challenges, so the team's inboxes are filled with a variety of briefs from confectionery to cars, male grooming to mobile phones, or DIY to DVDs. In addition ...
Mars consolidates £15m Petcare business with Zenith
23 Feb 2009 | by Arif Durrani
to handle media planning on the 30m Mars Confectionery account. ...
Cadbury's 'eyebrow' ad goes viral to tune of 4m views
16 Feb 2009 | by Ben Bold
, with the confectionery company claiming it has been viewed 4m times.
Mindshare behind MySpace music service
24 Oct 2008 | by Maisie McCabe
initiative sealed by MySpace in May with confectionery giant Mars, when they teamed up to launch Mars Planets ...
Links between commerce and schools to come under scrutiny
19 May 2008 | by Darren Davidson
The spotlight will also fall on other links between businesses and schools, including classroom resources such as Shell s introduction to the oil industry and vending machines dispensing confectionery products and soft drinks. The investigation will come under a review, commissioned by the Department ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
